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Expand into US markets with New Media | Designated Editor Email LinkedIn Twitter

Course 3: New Media for growing US Markets

For global entities seeking American audiences

You are an educator, individual, or business based outside of the United States with some – or extensive – Social Media experience. Your focus is on setting New Media goals and expanding your Social Media reach in the U.S. – and reaching those goals.


Expand your New Media acumen with a qualified U.S. mentor/consultant to guide you. Designated Editor helps  global professionals and educators create the most effective New Media strategies/visions. This 10-session course cuts through Social Media “red tape” and fast-tracks you to the core that counts. Results-driven course content is fully geared to you, the international professional, and focuses on what works relatively quickly. This course is designed for 1-to-1 interactions but can be expanded to include key personnel.


Targeted to your goals, International New Media course may include

  • Analyzing your Social Media globally and in the U.S.
  • Cutting through the clutter
  • Identifying your target U.S. audience(s) – and the ABCs of converting visitors
  • Goal-setting from a global perspective
  • Campaign development from a global perspective
  • The DE 360 of Social Media for the global professional focusing on the most relevant social media channels, which may include: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, Vine, and more
  • Avoiding the Social Media pitfalls – for the global professional or educator
  • Campaign design, development & execution
  • SEO & Search Marketing – including the most cutting-edge aspects
  • The world of search-engines – Google, Bing & more
  • Mobile as it relates to Social Media – and email
  • Advertising online – as it relates to global social media and PPC
  • Social Media trends – what you need to know and do – and ignore
  • WordPress or CMS (if needed)
  • Websites and how they relate to your Social Media
  • Targeted messaging and content development for the global professional or educator
  • Understanding the power of content strategy
  • Outreach strategy including face-to face
  • Executing multichannel campaigns
  • Influencers who matter for the global professional/educator
  • The Global Checklist for Optimal Productivity


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