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10 Keys to a Killer Facebook Timeline | Webinar Highlights

March 30, 2012, marked the day that all businesses and brands had to switch their Facebook profiles to the Facebook Timeline.  Was there widespead panic?  Since then, brands have had to adjust to the change.  The good news is that there are great ways to use the new Timeline to your brands’ advantage.

The Vertical Response webinar, “10 Keys to a Killer Facebook Timeline,” teaches how to use the Timeline features to enhance business/brand pages.

Webinar presenter Ellery Long, VR social media manager, believes that the Facebook Timeline is important for businesses that use Facebook for marketing; Facebook acts a second website for your business.

The Facebook Timeline offers a linear look to your page, a “story of your brand’s life.”

10 Keys to a Killer Facebook Timeline

1. Strategy

  • Create objectives
  • What are you trying to create with your timeline?  Raise awareness?  Customer Service?
  • Set metrics
  • Select measurement tools, set a baseline
  • Look at competitors & incorporate their ideas
  • Plan content: Build editorial calendar
  • Organize! Create a policy, select staff and contributors
  • Set guidelines, but allow staff autonomy, empower them

 2.  Cover Photo

  • Large horizontal photo on top of page
  • NY Times uses their cover photo to personify the company
  • Sets conversational tone
  • Size: 851 x 315 pixels
  • Eye-catching
  • Rotate photos
  • Facebook does not allow  contact info, prices, “like” us, call-to-actions on cover photo

3.  Profile image

  • Logo, by design
  • 180 x 180 pixels
  • Keep fixed
  • Make it recognizable

4.  About section

  • Brief company history
  • Share links & contact info
  • Put as much information as you want
  • What can you give your fans
  • Call to action

5.  Tab showcase

  • Compelling, fun, engaging
  • Cover photo = show  your customers
  • 111 x 74 pixels
  • Only 4 in showcase
  • Keep tab names short
  • Create compelling a call to action!

6.  Custom apps/tabs

  • 810 pixels wide
  • “Not just another webpage”:  Trigger Newsfeed messages
  • No default landing tabs

7.  Admin panel

  • Provides page tips
  • Enables direct messaging
  • Notifications
  • Insights

8.  Pinned posts

  • Way to drive traffic to custom tab or promotion
  • Post news
  • Timely info/remains 7 days

9.  Highlighted posts

  • Full page view = Visually compelling!
  • When updating status, add photos
  •  Use text & picture = eye catching

10.  Milestones

  • History of a brand
  • Tell the brand’s story; humanize your brand
  • Make them relevant
  • Use for product releases, events, company ‘firsts’
  • Examples:  The Gap, Wildfire, Coca-Cola

Businesses need a Facebook presence, and they need to make it social and fun.  To create a killer Timeline, set guidelines, but also empower staff and users!  Check out NY Times’ Facebook Timeline for a Timeline example.

And finally, the most important resource when it comes to creating the best Timeline is time, so make the time to beef up your Timeline for optimal results.

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