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		<title>Social media generates brand and competitive insights</title>
		<link>http://www.designatededitor.com/2012/02/social-media-generates-brand-insight/</link>
		<comments>http://www.designatededitor.com/2012/02/social-media-generates-brand-insight/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 10:05:43 +0000</pubDate>
		<dc:creator>Kari Lukovics</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Designated Editor Blog]]></category>
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		<category><![CDATA[Engagement]]></category>
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		<category><![CDATA[Lindsey Mark]]></category>
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		<guid isPermaLink="false">http://www.designatededitor.com/?p=3056</guid>
		<description><![CDATA[
Do you know what social competitive intelligence is?
By taking a look at the custom shoe industry, it is becoming more and more clear to marketers across industries that a true consumer is one who believes that the things they buy contribute to their quality of life.  For dedicated and seasoned shoe aficionados, there is often no [...]]]></description>
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		<title>Social Media Weekend 2012: Tips for marketers, journalists, politics</title>
		<link>http://www.designatededitor.com/2012/02/social-media-week-professional-tips/</link>
		<comments>http://www.designatededitor.com/2012/02/social-media-week-professional-tips/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 10:39:54 +0000</pubDate>
		<dc:creator>Suzanne McDonald</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Weekend]]></category>
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		<guid isPermaLink="false">http://www.designatededitor.com/?p=3074</guid>
		<description><![CDATA[Top social media tips for marketers, journalists, and more
Social Media was the hot topic at Columbia Journalism School&#8217;s Social Media Weekend the last weekend of January.  A whirlwind of strategies, tips, and tactics was a constant centrifugal force, but we managed to gather a few highlights for you.
Columbia Journalism School Professor Sree Sreenivasan led the [...]]]></description>
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		<title>Social Media Weekend at Columbia School of Journalism, a summary of best practices</title>
		<link>http://www.designatededitor.com/2012/02/social-media-weekend-colombia-best-practices/</link>
		<comments>http://www.designatededitor.com/2012/02/social-media-weekend-colombia-best-practices/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 10:25:18 +0000</pubDate>
		<dc:creator>Suzanne McDonald</dc:creator>
				<category><![CDATA[Social Media Weekend]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[best practices]]></category>
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		<guid isPermaLink="false">http://www.designatededitor.com/?p=3066</guid>
		<description><![CDATA[Social Media was the trending topic of the Columbia University Graduate School of Journalism the last weekend of January 2012.  Hosted by the Continuing Education department, 2012 was the second annual Social Media Weekend.
Filled with panels, tutorials, workshops, networking, and idea-swapping, #SMwknd featured 50 speakers and a crowd of multifaceted social media experts. The 3-day [...]]]></description>
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		<title>Facebook for Business 101 by Designated Editor: Branding to Engagement to Ads to ROI</title>
		<link>http://www.designatededitor.com/2012/02/facebook-for-business-101-by-designated-editor-from-branding-to-engagement-to-ads-to-roi/</link>
		<comments>http://www.designatededitor.com/2012/02/facebook-for-business-101-by-designated-editor-from-branding-to-engagement-to-ads-to-roi/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 10:26:23 +0000</pubDate>
		<dc:creator>Suzanne McDonald</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Chamber of Commerce]]></category>
		<category><![CDATA[Designated Editor]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Facebook 101]]></category>
		<category><![CDATA[Facebook ads]]></category>
		<category><![CDATA[Facebook for Business]]></category>
		<category><![CDATA[Facebook Insights]]></category>
		<category><![CDATA[Facebook ROI]]></category>
		<category><![CDATA[Intro to Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Newport]]></category>
		<category><![CDATA[Newport County]]></category>
		<category><![CDATA[Newport RI]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Rhode Island]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[targeting]]></category>
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		<guid isPermaLink="false">http://www.designatededitor.com/?p=3086</guid>
		<description><![CDATA[&#160;
Facebook 101 Workshop by Suzanne McDonald Designated Editor 
View more PowerPoint from Designated Editor

&#160;
Suzanne McDonald, Designated Editor’s Social &#38; Content Strategist, gave the sold-out room a bevy of strategic tools and ready-to-implement tactics at a 2-hour Newport County Chamber of Commerce seminar on Facebook.
As always with her talks, questions are encouraged and brought up numerous [...]]]></description>
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		<title>Leveraging LinkedIn: Free tips to prospect and engage</title>
		<link>http://www.designatededitor.com/2012/01/leveraging-linkedin-free-tips-to-prospect-and-engage/</link>
		<comments>http://www.designatededitor.com/2012/01/leveraging-linkedin-free-tips-to-prospect-and-engage/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 19:01:09 +0000</pubDate>
		<dc:creator>Suzanne McDonald</dc:creator>
				<category><![CDATA[Designated Editor's perspective]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Blog Link]]></category>
		<category><![CDATA[Designated Editor]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[LinkedIn Answers]]></category>
		<category><![CDATA[LinkedIn demo]]></category>
		<category><![CDATA[LinkedIn Events]]></category>
		<category><![CDATA[LinkedIn Groups]]></category>
		<category><![CDATA[LinkedIn posting tips]]></category>
		<category><![CDATA[Newport County Chamber of Commerce]]></category>
		<category><![CDATA[Newport RI]]></category>
		<category><![CDATA[optimize profile]]></category>
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		<category><![CDATA[Rhode Island]]></category>
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		<category><![CDATA[Suzanne McDonald]]></category>
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		<guid isPermaLink="false">http://www.designatededitor.com/?p=3039</guid>
		<description><![CDATA[Leveraging linked in newport county chamber of commerce talk by suzanne mcdonald
View more presentations from Designated Editor.

&#160;
Leveraging LinkedIn presented to the Newport County Chamber of Commerce
This presentation was coupled with live demos and lots of Q&#38;A from the packed room at the Newport County Chamber of Commerce. LinkedIn demo included:
How to optimize your profile

Make sure [...]]]></description>
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