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		<title>Social Media Marketing by Liana Evans &#124; video book review</title>
		<link>http://www.designatededitor.com/2012/05/social-media-marketing-video-book-review/</link>
		<comments>http://www.designatededitor.com/2012/05/social-media-marketing-video-book-review/#comments</comments>
		<pubDate>Fri, 18 May 2012 09:25:52 +0000</pubDate>
		<dc:creator>Suzanne McDonald</dc:creator>
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		<category><![CDATA[Video Book Review]]></category>
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		<guid isPermaLink="false">http://www.designatededitor.com/?p=2844</guid>
		<description><![CDATA[Social Media Strategies for engaging in Facebook, Twitter, and other Social Media by Liana &#8220;Li&#8221; Evans is an enjoyable read broken down into 5 sections with 45 brief, easy-to-read chapters allowing you to easily and quickly hone in on the information you seek.

This book does not focus on any particular platform, which makes it navigable [...]]]></description>
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		<title>How to Make Money With Social Media &#124; Video Book Review</title>
		<link>http://www.designatededitor.com/2012/05/monetize-social-media-video-book-review/</link>
		<comments>http://www.designatededitor.com/2012/05/monetize-social-media-video-book-review/#comments</comments>
		<pubDate>Mon, 07 May 2012 09:30:30 +0000</pubDate>
		<dc:creator>Suzanne McDonald</dc:creator>
				<category><![CDATA[Social Media Book Reviews]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[book review]]></category>
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		<category><![CDATA[Jamie Turner]]></category>
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		<category><![CDATA[Money]]></category>
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		<guid isPermaLink="false">http://www.designatededitor.com/?p=2898</guid>
		<description><![CDATA[Monetize your social media efforts with lessons from Jamie Turner and Reshma Shah&#8217;s book, How to Make Money With Social Media: An Insider&#8217;s Guide on Using New and Emerging Media to Grow Your Business.  In this book, these two marketing professionals give the inside scoop on strategies and tactics to gain value and make money from your [...]]]></description>
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		<title>Crowdsourcing: The Future of Marketing? OMMA Social Panel Discussion</title>
		<link>http://www.designatededitor.com/2012/05/crowdsourcing-the-future-of-marketing-omma-social/</link>
		<comments>http://www.designatededitor.com/2012/05/crowdsourcing-the-future-of-marketing-omma-social/#comments</comments>
		<pubDate>Fri, 04 May 2012 16:06:34 +0000</pubDate>
		<dc:creator>Suzanne McDonald</dc:creator>
				<category><![CDATA[OMMA Social]]></category>
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		<guid isPermaLink="false">http://www.designatededitor.com/?p=3191</guid>
		<description><![CDATA[Looking forward to OMMA Social 2012 next week. Here&#8217;s a nugget from last year&#8217;s.
In social media&#8217;s infancy, marketers used crowdsourcing to get involved with social media.  But, as social media got more complex, crowdsourcing tactics had to change to make brands more exciting.
Initially, social media was used to solicit audiences to create commercials for brand [...]]]></description>
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		<title>Google+ Benefits and Impact on Search &#124; Overdrive Interactive Webinar</title>
		<link>http://www.designatededitor.com/2012/04/social-media-search-google/</link>
		<comments>http://www.designatededitor.com/2012/04/social-media-search-google/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 09:47:19 +0000</pubDate>
		<dc:creator>Suzanne McDonald</dc:creator>
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		<guid isPermaLink="false">http://www.designatededitor.com/?p=3125</guid>
		<description><![CDATA[What you need to know about Google+
Google is battling social competitors, and it is responding by increasingly intertwining social media and search.  Hence we have Google+ which combines social and search and, thus far,  it has been successful mix. From a search marketing perspective, this new wave of search changes carry the moniker &#8220;Search Plus [...]]]></description>
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		<title>Tools to Drive Your Social Media Editorial Calendar by Designated Editor</title>
		<link>http://www.designatededitor.com/2012/04/social-media-editorial-calendar-tool/</link>
		<comments>http://www.designatededitor.com/2012/04/social-media-editorial-calendar-tool/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 15:18:48 +0000</pubDate>
		<dc:creator>Suzanne McDonald</dc:creator>
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		<guid isPermaLink="false">http://www.designatededitor.com/?p=3511</guid>
		<description><![CDATA[Driving and Planning Your Social Media Editorial Calendar
Do you find Social Media overwhelming &#8230; and making you crazy?
Designated Editor&#8217;s Suzanne McDonald shared sanity-saving tools to engage and increase social media effectiveness with the Yankee International Association of Business Communicators in Greater Boston last night. Here are a few highlights.
Tools to Drive Your Social Media Editorial [...]]]></description>
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