Snail mail, the United States Postal Service, stamps: The “old-fashioned” way of communicating is still around!
If you have forgotten about it, here are some pointers of how to communicate when using direct mail from the NEDMA 2011 conference. Use these in your direct marketing practices.
People are more motivated by the avoidance of pain.
- Consider using fear in direct marketing
To persuade people
- Choose an easy-to-read font
- Consider a neatly-written post-it note
- “Give people a reason to believe.”
- People are natural skeptics, so putting the reason into context for customers
- The word “because” is used as a compliance trigger.
- People assume the reason is going to be a good one.
Mailboxes aren’t around just for kids t0 smash; snail mail is still a great way to send messages. Use these tips in your direct mail marketing practices to obtain the best results.
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