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Digital marketing: Simple or complicated? OMMA Metrics

Let’s face it:  Digital marketing can be messy.  Everyday, new technologies, channels, and websites are created to make the Internet more cluttered.  Along with the changing Internet landscape, our society is constantly reacting and adapting to the changes.  There is always something new to learn and adjust to.

Why can’t the World Wide Web just be simple?

OMMA Metrics Keynote, Alex Yoder, CEO of Webtrends, shares his perspective on our very digital world.  To keep up in this digital marketing age, one must plan and accept for inevitable and constant change.  Empowerment over the unpredictable is needed to

Brevity

  • Shelf life of a thought or mistake is really short
    • Enable greater experimentation

Adapt to change

  • Tear down silos
  • Create incentives to bring forces together
  • Give folks the tools to be effective

No need to audit the past, but research for the future – stop justifying

Best marketing tips

Change is inevitable in the World Wide Web.  To stay afloat in our digital age, don’t shy away from change. Face it, embrace it.  And remember, always be true to your customers by presenting relevant, up-to-date content.

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