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Should Technology Skills Be Taught in Schools?

Binary split among even tech-savvy Rhode Islanders about how much technology should be in schools

Initial results of Digital City Rhode Island’s Education and Technology poll were released at the Rhode Island Department of Education’s Innovation Powered by Technology Conference on Saturday, Oct. 25.

The conference session, titled “RI’s Digital Education Aptitude: Understanding Rhode Islanders’ Concept of 21st Century Education Poll Results & Panel Discussion,” was highly interactive with principals, school committee members, charter school IT department heads, policy and RIDE administrative leaders participating in an interactive session, sharing ideas and reflections on insights from panelists: Rhode Island Chief Digital Officer Thom Guertin, Broadband Rhode Island Program Director Stuart Freiman, and Dr. Renee Hobbes Founding Director of Harrington School of Communication and Media.

Designated Editor’s own Suzanne McDonald moderated the panel and engaged attendees.  The results of the poll and responses of education professionals were surprising.

The 12 question poll touched on such topics as social media, access to new media,  and in-school filtering programs. Here are the results.

1. Students at all ages should have access, both in- and out-of-school, to digital / new media like websites, e-books, mobile, apps, games, and social media.

The majority of those surveyed agreed or strongly agreed that students of all ages should have access to digital/new media. But, many felt that younger children may not need as much access to social media and game sites. One attendee stated, “I don’t think young kids need the access. They’ll be inundated soon enough. Let them be carefree through elementary school. Computer access yes but social media not until high school.”

2. Using, analyzing, and creating digital media will not only give students skills needed for their future but will help them identify misinformation. 

Notable comments included: “It’s important to not conflate ‘digital literacy’ with ‘information literacy.’ Exposure and creation of digital media does not teach information literacy, any more than using, analyzing, and creating campaign flyers helps with skill-building or ability to identify misinformation. It’s the information literacy skill of knowing to verify that does this.”

“Technology is the factory or our time. Train them for what is useful and maybe we can actually stay a world power in the future generations.”

3. Educators need more opportunities to develop their own knowledge and skills to support students’ creating and problem-solving via digital media.

This was a hot topic during Saturday’s presentation. Many voiced their opinions.  Here are two sides of the argument:

  • “Teachers need to be ahead of the curve and use the time NOW to learn cloud based technology in preparation for the 1:1 school environment.”
  • “I don’t think that most educators are afforded paid time to develop new skills given the amount of testing, changing standards, changing processes, etc. Technology mentoring will be required for both educators and children and cannot be simply added as another accessory duty to an educators workload. Additional personnel will be required.”

4. In-school filtering policies should NOT block online resources like Google.

Of those surveyed, 75% felt that Google should NOT be blocked in schools. One poll-taker argued that, “There are settings on Google that are sufficient and do not require advanced filters.”

Another felt it was limiting students access to important materials and said ,” Just as in-school library catalogs shouldn’t filter out library materials [Google should not be blocked].”

One poll-taker suggested a possible solution, “Educators should have the ability to unblock websites, because no filtering software is perfect.”

5. Public libraries should regularly offer digital skills-building programs, such as how to use LinkedIn, to all citizens.

Over half of poll takers felt that the library was the perfect place for such skills-building programs. Many felt that such programs would be a great way for libraries to stay relevant.  An anonymous poll-taker commented: “Adult learners need a source of information, education, and skills. Public libraries are logical community gathering places for bridging the digital divide.”  

6. K -12 school policies on using cellphones and social media for learning are needed.

The majority of those polled agreed that school policies for cell phone use and social media for learning are necessary. However, there were also those who strongly opposed this idea, viewing social media and cell phones as unnecessary distraction. “K-12 should NOT be utilizing cell phones. While theoretically a positive, this will be far more of a distraction. There are enough issues with cell phones and social media in the schools now.”

7. Student project work and problem-solving should utilize a combination of language, images, sound, and digital media.

More than half of those polled agreed but this question also brought up an important point. “Not every family can be in position to do so. Not every family has access to internet/devices or a library,” said one poll-taker.

8. Digital media education should be incorporated into the statewide Common Core standards and assessments.

As the below picture shows, the majority of those surveyed agreed that digital media education should be incorporated into Rhode Island’s Common Core standards and assessments. However, there were those who felt common core should remain based on core studies. Digital media information can be found right here to educate yourself and your kid on technology.

“No, kids will learn this anyway, one way or another. Get Common Core to support reading, writing, reasoning, math,” said an anonymous poll taker.

Screen Shot 2014-10-29 at 5.19.23 PM 

9. K-12 students should learn coding and software-development skills.

Of those surveyed, 60% agreed that students K-12 should learn coding and software development. Many noted that it should be offered strictly as a high school elective.

10. Students should be able to take for-credit online courses to supplement their education.

The larger portion of those polled felt that online courses should be offered. There were, however, those that vehemently disagreed. Reasons for this included:

  • Online classes are no substitute for a classroom experience.
  • In-school classes are essential for socialization and growth.
  • Teacher student interaction is vital in early education.

11. A blend of face-to-face instruction and online learning offers many advantages to students in grades K- 12.

The general agreement was that a blend of these two media would be best for students. One  poll-taker pointed out that online learning could help students with different learning styles.

“It especially offers help to students with alternative learning styles. There’s lots of research on flipped classrooms — and online materials can be a robust way to build a flipped classroom. Watching a lecture, with the ability to, say, pause the lecture to take notes, is going to be much more effective for slow note-takers than a face-to-face lecture, for example,” said one poll taker.

Do you agree with these results? Share your opinion at  bit.ly/RI2014digitaledpoll

 

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Social Media and Events: Tips, Tools, Tactics for Planners

A brave gathering of Rhode Islanders forsaked (correctly) forecasted torrential rain for The Hive’s Lunch & Learn. Attendees spanned from professionals working at a hotel to regular folks organizing community events who wanted to know how Social Media works best with events from increasing awareness to driving event attendance.

Do see the Slideshare deck above for strategies and tactics to boost engagement with limited time and restricted resources and how it all fits together: promoting your campaigns and events using channels like Facebook, LinkedIn, Pinterest, Twitter, Instagram, plus time-saving tools like Hootsuite, Eventbrite, SEO, and more.

Meanwhile, if you’re looking for co-working space or offices within a supportive community of entrepreneurs, check out The Hive.

About the speaker

Suzanne McDonald, CEO, Designated Editor

Suzanne McDonald, CEO, Designated Editor

Winner of the 2014 International Business Award — ‘Internet / New Media Company of the Year’ — Designated Editor teaches individuals, educators & companies how to create influential interactions & eliminate social media insanity via customized courses & strategic consulting.

Former Boston Globe journalist Suzanne McDonald founded Designated Editor in 2008 along with Newport Interactive Marketers 1,000-strong networking-learning group.

Suzanne is currently developing URI’s first Social Media Certificate curriculum and has launched and taught Social Media Strategies at URI and Event Planning and New Media at Framingham State University.

She also led URI’s TickSmart Social Media team of interns to win Best Viral Video at the Strategic Video Awards.

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Do Educators and Rhode Islanders Agree on Education?

Higher education and business leaders  are trying to discover Rhode Islanders’ views on  education and digital media. To find out, Digital City RI, a group of educators and digital media professionals, has created a brief anonymous poll that allows the public to share their thoughts and opinions about education in Rhode Island.

The goal of the poll is to find out if educators and Rhode Islanders agree on what and how students in grades K-12 should be taught. While the poll’s main focus is on Rhode Island, anyone can voice, his/her opinion. The poll can be found at http://bit.ly/RI2014digitaledpoll or is available on the DCRI sitehttp://www.digitalcityri.org/index.php/news.

A few of the topics discussed in the poll include:

  • If students should be taught computer coding
  • Whether or not Google should be blocked in schools
  • If students should have access to e-books, mobile apps, games and social media

If you’d like to share your thoughts on these topics, act fast. The poll results will be presented on Oct. 25th at the Rhode Island Department of Education’s Technology Day, so the poll is only open until Oct. 22nd.

Digital City RI works alongside university partners: University of Rhode Island, Salve Regina University, New England Institute of Technology, and Rhode Island College to support school programs across Rhode Island. With the help of these partners as well as Newport Interactive Marketers and Designated Editor, award-winning social media/web strategists & trainers, and Worldways marketing, DCRI works to provide comprehensive and up-to-date education in digital media

For more information and interviews please contact — international award-winning New Media Strategist and Education Expert Suzanne McDonald of Newport (mobile 617-697-6563) or Professor Renee Hobbes Founding Director of Harrington School of Communication and Media (mobile (978) 201-9799).

 

How to use memes for social media marketing

The socially awkward penguin meme is a popular one for relating to awkward social situations.

The socially awkward penguin meme is a popular one for relating to awkward social situations.

Memes are everywhere. They’re funny and catch the attention of potential customers online. But are memes appropriate for use in social media marketing? How do you draw the line between using humor and being unprofessional?

There is in fact a type of advertising called memetic marketing, which utilizes trends online to get internet users’ attention and show that the company is aware and involved in what’s trending online. But let’s start with the basics, as apparently choosing from several
social media posting tools is easier than deciding whether you should use memes.

The history of memes

Memes (rhymes with “seems”) are internet trends that gain traction by being shared, often with variations on the same idea or image. The word itself comes from the Latin word, mimeme, which means “imitated thing.” The history of the word can be found in an interesting infographic here.

The most common use of the word “meme,” however, refers to pictures with personally generated text that describe a relatable situation or a type of emotion – although this term can also refer to videos and other trending online media.

There are tons of different types of memes, but some of the most popular ones can be found here.

These types of memes can be found on Tumblr, Facebook, and Twitter most commonly and are usually meant to be funny, relatable, and reflect what is trending at the moment. But when is it appropriate to use these for your own professional blog? Check the answers from Sponsoredlinx Internet Marketing

What memetic marketing can do for your brand

While you can have a very successful blog without using memes, there definitely are some benefits of using them that might bring more potential clients to your site, or convince them to stay and look around once they’re there. What do memes add to your blog or social media?

  • They make you seem aware of the market and demographic. Your potential customers feel like you understand them when you post things they relate to.
  • You can show your personal sense of humor and the brand’s personality.
  • Humor is a great selling point – just look at some of the more memorable commercials.
  • An interesting, multidimensional blog interests readers and encourages them to forward your site to others.
  • They give you an easy way to have a variety of quick posts that are funny and have visual interest.

So you might be convinced that memes are good things to use now and then – but you might be asking yourself, “How?”

While this is a cute meme, the awkward wording from line to line is an example of how memes can go wrong.

While this is a cute meme, the awkward wording from line to line is an example of how memes can go wrong.

How to use memes for social media marketing

When deciding whether to use a meme, there are a few things you should consider.

  • What is the tone of your blog or brand overall?
  • What kind of personality does your company/brand have?
  • Who is your demographic?
  • How professional or casual do you want your brand to seem?
  • Are you comfortable with swears or racey jokes?

While we recommend you think carefully about these questions before deciding on using any meme, you shouldn’t let fear of seeming unprofessional stop you from adding personality and humor to your outreach. You should try to find memes that are not inappropriate and will resonate with your target audiences  without sacrificing professionalism. It’s important to keep your tone formal enough so that your readers take you seriously, but you don’t want to seem stiff, or they might be less interested in your brand.

If you have an idea for a meme that will relate well with your client base, you can make your own customizable one at websites like this. All you have to do is find the template you want and type in the top text and the bottom text. Look carefully at the examples of the ones that are already made, because a poorly written meme can turn people off. A meme done well, however, can greatly improve your online marketing, encourage your readers to stay on your site, keep looking through your posts, and share it with their friends.

 

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 What’s your favorite meme? Do you use them on your blog or social channels? Let us know what you think in the comment section below!