Jamie Palmer, senior practitioner at University Business Consultants, taught Newport Interactive Marketers how to create an effective and personal brand story for online and offline platforms.
“78% of people are visual … if you can build a story, people will remember you.” – Jamie Palmer
What’s your brand story? Are you telling it so listeners will engage?
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Return on investment
- Build trust + engagement = ROI
- Once you’ve built trust and engagement, you can sell (softly)
Pillars of storytelling
- Build structure and reframe your stories based on how the other person responds
- Keep it simple: Have a specific theme, use strong words, be positive and/or funny
- Be sneaky: Tell stories that show your expertise without overtly saying it
- Use chunking techniques: Keep any stories less than 3 minutes, 2 would be ideal
- Can only have 1-3 characters in your story: Don’t lose your point in character development
Create a metaphor, paint a picture that illustrates your offerings
- What does the product do?
- How would I describe the product?
- How does the brand make me look and feel?
- Utilize strategic intent
Tips
- Have meaningful conversations
- Bring in a third party to help tell your story instead of always talking about you
- Make real-life connections like Newport Interactive Marketers
Twitter tips
- Sometimes you tweet just to help SEO
- Be careful what/when you tweet
- Twitter counter measures counts up/down
Remember: Wherever you go, you are marketing your own brand and creating your own story. Take Jamie’s strategies to create a story that uses the pillars of storytelling and paints a compelling picture to connect with your audience.
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Thank you @seangw, @carloverkat, @KevinTVine, @chrissheehy, @RIBloodCenter, @SidewalkBrand for adding your insights via Twitter to this #NIM event.
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