Content marketing success through search and social optimization

After hours of painstaking work, you have produced award-winning content for your website.  So you place it on your website and BAM! instant success and visibility on the World Wide Web

Congratulations, your company is a success….

Think again.

There is more to leveraging your business than immaculate content creation.  A content marketing strategy must be implemented to optimize success in search engine and social media platforms, for this, you will need to get help from professionals like the ones found at Boston SEO.

The practice of content marketing campaign management is growing: 26% of marketing budgets are allocated to content marketing; this spending is expected to increase

Maria Pergolino, senior director of marketing at Marketo, advised how to take amazing content and leverage it on social media and search engine platforms.

What is content?

• Videos
• Courses
• Articles
• E-mails

Content consumption

• Different types
  • Search engines
  • Podcasts
  • Case studies
  • eBooks
  • Trial software

6 rules of content marketing

Good content is not enough

• Promotion! Promotion! Promotion!
• E-mail/lead nurturing
• Ghostwriting
• Press
• SEM
• Website
• Sponsorship
• Events

Content mapping

• Map existing content
• Determine where you want to go with your content
• Short is good
• Test it!

Social sharing

• Customization
• Measure results

Repurpose content:  Use different platforms

• Website
• Podcasts
• Blogs
• YouTube
• Using different platforms with drive traffic and boost popularity

3 R’s to content optimization

• Reorganize
• Rewrite
• Retire

Measure success

• Lead-generation tracking
• Study individual consumer behavior & use it to form future campaigns
• Track social media channels using sources like Radian 6, Google Alerts

A strong content marketing strategy is key in any campaign.  But, it should not be created just to generate leads.  It’s importance lies in its ability to nurture relationships with consumers and to best promote your company.
Listen to the webcast sponsored by Search Marketing Now. Check out more of Maria’s expertise on Twitter.