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Suzanne McDonald discusses social media, women in business on the Dr. Pat Show

The Dr. Pat Show

Dr. Pat discusses social media and being a woman in business with President of Designated Editor Suzanne McDonald.

 

 

Are women too reluctant to seek deserved recognition?

Dr. Pat Baccili hosts an online radio talk show which focuses on positive transformation. Dr. Pat is a “coach, teacher, adviser, inspirational speaker, consultant, and internationally acclaimed radio personality,” and won the 2013 Stevie Award Winner for Women Helping Women in Business and Management Team of the Year. Through the Dr. Pat Show and her consultations she encourages others to rid their lives of the “Crust” that holds them back and instead push themselves to do what they would want to achieve if they were not afraid to fail.

President of Designated Editor Suzanne McDonald sat down with her to talk about many topics, including what it’s like to be women in innovative fields, like social media and internet radio. As two Stevie Award Winners, they discussed how it feels to be recognized as innovators in their fields.

Dr. Pat said, “Passion and purpose come before all the awards and the accolades,” and that women tend to not see what they’re doing as “award-worthy.” She laughed that she even feels too busy for awards. “Does that take more than five minutes?” she joked.

McDonald agreed that “This is one of the failings of many women. We’re very humble about what we do – it’s just what we do.”

Dr. Pat asked McDonald what makes Designated Editor different from other technology companies, and she answered that she doesn’t see herself as a technology person, but first and foremost as a communicator.

When asked what McDonald’s personal message is, she replied, “Give yourself time to develop a vision and think about what you want that reality to be in your future, or to help other people, and keep that at the forefront of what you do.”

McDonald showed she’s taken her own advice when she described her own work, including the TickSmart campaign that gained much traction online with the help of four student interns and two other social media experts and included the viral video, Ticknado, and Newport Interactive Marketers, a series of events and guest speakers she organizes that teaches and discusses innovative and effective ways of using social media.

Listen to the podcast for more insights on social media, including how busy people can benefit from it most.
 
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What do you think about this podcast and what was discussed? Let us know in the comments!

 
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Nurturing Your Network With New Media | American Society of Picture Professionals

If “a picture says a thousand words,” shouldn’t you share it with a digital audience?

Nurturing Your Network with New Media | American Society of Picture Professionals

Photos courtesy of Carlton SooHoo of Panospin Studios

Pinterest, Google+, Facebook, LinkedIn, Flickr:  There are many new media platforms that you can use to share your work on the Internet.  How can you use new media to benefit your business?  Which platform should you use?  Can new media really help with art-oriented initiatives?

Boston University’s Photographic Resource Center and American Society of Picture Professionals asked Designated Editor President Suzanne McDonald to present how to use new media to grow and strengthen your photography business.

During this seminar, Suzanne taught the audience how to develop and maintain contacts, find influencers, what the best digital tools are and how to successfully integrate digital platforms for increased visibility.

Nurturing Your Network with New Media | American Society of Picture Professionals Seminar Presentation from Designated Editor

The following are key takeaways that you, as a photographer, can use in the digital world:

  • Start investing in a platform where you can control the content (owned media):  Create a website, write a blog, create a Twitter account
  • Generate strong content: Hook and learn about your audience, integrate key/buzzwords, update often,
  • Continuously add new content: The more content you have, the more feedback and analytics
  • Use titles and descriptions in all posts
  • Establish conversations: Circulate a newsletter, use social media, enable comments
  • WordPress and Wikis are two sites for creating a digital presence

  4 stages to new media effectiveness

 

 

 

 

 

 

 

 

Tools for optimizing content and growing your network

  • Google Alerts – Drive blogs/content
  • Wildfire – Find influencers/audience

Influencer tools

Social media campaigning

  • Create brand personality
  • Place your content in the channel(s) you share with influencers
  • Monitor, engage, integrate
  • Target and type your audience; then create Facebook ads directed at them, if you are looking for really good marketing an example is SPM Communications, a PR firm in Dallas, Texas.
  • Host events

Social media optimization and measurement

  • Look at your connections and conversations, and measure results
    • Measurement/comparison tools:  Curalate, Bit.ly, Klout, Twitter Counter
  • Calculate your ROI, are you getting desired results from your effort?
  • Maximize ROI: Focus keywords/vocab, connect with influencers, discuss new topics
  • Change your strategy: Engage more? Use more photos? Curate new content? Be timely.

The world of new media can seem daunting, but think of it as an art form that needs to be mastered: You have a blank canvas and a lot of ideas going on; sort through your options, be observant, smart and respond to your stimuli and audience.  Try it out: Strategize but have fun and be creative!

Nurturing Your Network with New Media | American Society of Picture Professionals

Photos courtesy of Carlton SooHoo of Panospin Studios