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Social Media Secret’s Out: A recap and tools with Newport Interactive Marketers

How to enhance your success in social media, hosted by Newport Interactive Marketers on October 21, 2010, at Christies

Social networking expert, Nick Brown, was the moderator for the panel comprised Kathie Manchester from the Rhode Island Blood Center and Dana Duellman, entrepreneur of My Perfect Space, consultant, and Realtor.  These speakers are excelling in the online art of social media and shared their secrets of success with the audience.

Social Media Secret’s Slideshow Presentation created by Nick Brown

The panel started with a discussion on online analytical tools, such as Google Analytics, which allow you to measure the ROI of your website:

  • Analytical tools measure the traffic onto your website and show how the audience is finding your content.
  • Utilize these tools to enhance the visibility and success of your website.
  • Improve traffic influx via powerful keywords, target niche markets, and engage audience with content.

Tips for Success on Twitter

  • Timing is crucial
    • Know when your audience is listening
    • Leave space on your Tweets for others to comment when they Retweet you
    • Twellow: The Twitter Yellow Pages shows Twitter users in your area
      • Explore this site to make connections
      • Check out Twitter Grader
        • This program measures the power of your profile
        • See how you measure up in the Twitter world

 

Tips for Success on Facebook

  • Utilize testimonials and ratings
  • Adding the “Like” button to your articles/blog/site is crucial!

 

Tips for Success on both Twitter and Facebook

  • Interact with other users
    • Social Media is about BEING SOCIAL
    • Others appreciate feedback and will reciprocate
    • Work on building long-term relationships
    • Social media is a conversation with your friends and customers- don’t shout at them.
    • For small businesses:  Let your personality shine through in your content
      • Show your audience your passion and enthusiasm  
      • Do not be afraid to give your pages character; it will engage your audience and build a strong client base
      • Use human interest stories to engage users

Check out Social media expert Brian Solis‘s information shadow: the cumulative effect of long-lasting content.  Explore other Social Media Experts’ tips to enhance your success.

 

Social Media audience attraction & retention: If you suck, you’re simply amplifying it -Scott Stratten at Affiliate Summit East 2010

Social media = talking to people

Social media = NOT a new way to run horrible ads

Social Media enables us to see that other people are awesome. But if you suck, you suck worse on social media –Scott Stratten, UnPresident, UnMarketing (Twitter @UnMarketing) wrapped up an hour ago at Affiliate Summit East 2010.

Words to post by

  • Marketing isn’t a task or to-do list. It’s every single time you have a touchpoint with any audience.
  • Build a following and friendships before you ask for anything.
  • Invest time before you try to pull.
  • Don’t say or do or post anything that you don’t want to see on a billboard.
  • Take the time to write custom messages for Twitter and Facebook *each.*

Once you choose a social media platform (Twitter/Facebook etc.), here’s what to expect

3 stages of platforming

  1. Traction – getting people to pay attention, start conversations
  2. Momentum – when you get invited into conversations
  3. Expansion – Have to play to small crowd until you get the big time

Stratten Tweeted 10K times before pitching anything; 38,000 of his Tweets were @replies to other people, meaning 75% of @UnMarketing Tweets were conversations.

Convert your corporate sensibilities

  • Better for your video to be on someone else’s blog than to promote yourself — let it go.
  • Why we have to listen – 98% of people will complain online, not directly to you, so at least listen.
  • Can’t control the troll? Take the high road 99% of the people are watching and seeing.
  • If you haven’t found the creepy dude at the event, you are the creepy dude at the event!