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Social Media Playbook for Business, a video book review

Social Media Playbook for Business, a video book review:

The ideal companion for managers

Tom Funk’s Social Media Playbook for Business Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More is an all-encompassing social media book that covers various aspects of social media: From strategy to platforms to “next level” steps, successes, failures, and future predictions.

Managers who are not directly involved with day-to-day social media may find Funk’s explanations most helpful. He covers social media platforms, competitive analysis, setting up profiles on platforms, and monitoring blogs, etc… Unfortunately, Funk is not very in-depth when discussing what to expect when hiring consultants.

Funk’s book covers everything from

  • Listening
  • Ownership
  • Customer service
  • Legal rights
  • Establishing mission
  • Publishing a plan
  • Goals
  • Tracking
  • ROI
  • & Deciding if your company is right for social media

Funk succeeds in discussing the importance of writing a sound social media business plan.  He explains how to formulate a social media plan like a business plan by translating how social media can benefit businesses in a language more oriented to MBAs than marketing-communications specialists.

A social media business plan, like a business plan, should include

  • Competitive analysis
  • Operations plan
  • Goals
  • Objectives
  • ROI
  • Knowing the difference between earned vs paid media.

The chapter on the future of social media was highly engaging and scientific, covering the topics of

  • Social shopping
  • Neuro-linguistic programming
  • How social media is likely to integrate with our everyday expectations
  • How social becomes the new “normal”

Tom Funk’s Social Media Playbook for Business Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More combines the creative and analytical aspects of using social media to succeed in your campaigns.

Follow Tom Funk on Twitter

Social Media Playbook for Business Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More

By Tom Funk

Published February 2011

Best for:  Managers or business owners interested in learning more about how to combine social media into their businesses, or people who are generally curious about creating a successful social media campaign.

How to Make Money With Social Media | Video Book Review

Monetize your social media efforts with lessons from Jamie Turner and Reshma Shah’s book, How to Make Money With Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business.  In this book, these two marketing professionals give the inside scoop on strategies and tactics to gain value and make money from your social media efforts.

Published on September 20, 2010, Turner and Shah‘s book digs into the various social media platforms and how to utilize each for your business.  It also covers how to create a campaign strategy, how to strengthen your brand, and how to size up your competition. Plus the quick start guides provide a solid 101 for the social media novice.

How to Make Money With Social Media is comprised of 25 chapters divided into 6 sections addressing the various social media platforms.

Sections in How to Make Money With Social Media

  • Social media landscape
  • How to set yourself up for social media success
  • Social media platforms
  • Social media integration
  • Measurement
  • Conclusion

In these chapters, the authors delve into

  • Email Newsletters
  • Content aggregators
  • Wikis
  • Voting
  • Forums
  • Virtual worlds

Turner and Shah’s How to Make Money With Social Media is authoritative and highly engaging.  The text also includes quizzes, such as “are you set up to create circular momentum with your social media campaign?” to further readers’ development.

This book is a solid read for social media experts to novices who would like to grow and develop their business with social media.

How to Make Money With Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business

By Jamie Turner and Reshma Shah

Published September 20, 2010

Best for: Brands considering social media and experts looking for some new idea triggers.