Please enjoy these notes from the SMX West session “What’s new with social media” with Chris Bennett.
Note: Not intended as final copy.
Chris Bennett of 97thFloor.com
Some sites to keep an eye on:
- Tip’d
- Kirtsy
- Sphinn
- Digg: lots more traction lately
Focus on niche sites related to your site
Links, branding, promotion = have a goal before you get into social media because your goal will dictate where to go
Start with research
By url: Digg, pick website and search to see how comes up
Keyword: reddit, see what’s showing up by that keyword
Sort by top or historically, recently rated
See what’s working, what’s working in your industry
Niche sites: top 10 social networking sites for women (kirtsy)
Send you authoritative links
Digg isn’t the only option
Good content will get you some visitors. Watch up & coming feature!! The “Linkerati” is
Infographics: work really well
Creating really good content can do a lot and can make up for junky site
—> Social Media for Firefox
- Tool to build strong sm accounts
- Use to track and find content
- Free!
Build a good account on Stumble and wait for ppl to pick it up
Twitter
Great launch pad, good post will spread it
Have to have really good content, ask ppl to retweet, comment
Create great content, which can generate thousands of hits
If you’re working in an industry that isn’t there yet, get ahead of everyone
Twitter.com/chrisbennett
Best stuff in social media is current events, talk about something that’s going on, do a little research about it
“15 most expensive divorces”
“Al Gore vs the Hummer”
sell screws “100 ways to screw someone”
use social media to boost organic search, builds links for keywords
Linkerati will get you exposure
People misunderstand the benefits: it’s not about the direct traffic from Digg
It’s just a viability platform: get yourself in front of people who will want to link to you
Social media is a tool for SEO
Learn and understand, participate in a way that creates value
Twitter: people will follow you when follow them
Easytweets: suggests who you should follow based on what you’re interested in
Keywords, automatic tweets
MrTweet.net: follow it and it will direct message to you who you should be following
Bbgeeks.com: search twitter for ppl with blackberry problems, offer free support
Get ppl to do your link-building for you
Be helpful; social media is an extension of customer service
Delicious: whole networking section, have groups and participate to get content much more visible
Roboforms: helps get you registered
After get traction, email the person who linked to you and thank them, get repeated links, watch links, reach out to them, thank them & connect
Never automate submission, titletag most important