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Designated Editor Offering Small Group Workshops and Seminars in Newport

New Media Workshops and Seminar Series Offered

The 1,000+ who have turned out for Newport Interactive Marketers event have proven one thing: There’s a great thirst for new media insights. So often the hourlong NIM presentation has merely sparked greater interest, without a means to develop the fundamentals.

Designated Editor has developed 2 distinct learning offerings to place small business owners, entrepreneurs, and others in the new media driver’s seat.

What makes these new media learning opportunities different?

  1. You’ll be doing the work with significant guidance and the opportunity to ask plenty of questions.
  2. Small groups provide an affordable way to learn, and learn by doing.
  3. You’ll be learning from Social & Content Strategist Suzanne McDonald, who teaches university-level courses in Social Media and Event Planning.

Leverage LinkedIn & Twitter: Hands-on Workshop

  • Craft an attractive profile for you and/or for your company
  • Find and connect with key influencers: for employment, sponsorship, or partnerships
  • Utilize LinkedIn’s key features: Groups, Events, Skills, Answers, Recommendations, Reading List, and more
  • We’ll also explore Twitter

Limited opportunity, sign up now & for more info

Facebook for Small Brands: Hands-on Workshop

  • Your Facebook brand page up and running
  • An attractive Facebook Timeline
  • Hands-on experience and Facebook know-how
  • Your questions answered so you’ll know what to do next

Limited opportunity, sign up now & for more info

 

New Media Small Group Seminar Series

This group will meet weekly for approximately 10 hours total. Bring your laptop to become comfortable & successful using new media:

  • How to update a WordPress website & blog
  • Structuring your blog
  • Developing your editorial calendar
  • Relevant social media platforms (LinkedIn, Twitter, Facebook, Pinterest, etc) and
  • Reaching out to bloggers and media

Limited spots available, for more info. Or email Suzanne for a calendar request: Sue(at)DesignatedEditor.com

Leveraging LinkedIn: Free tips to prospect and engage

 

Leveraging LinkedIn presented to the Newport County Chamber of Commerce

This presentation was coupled with live demos and lots of Q&A from the packed room at the Newport County Chamber of Commerce. LinkedIn demo included:

How to optimize your profile

  • Make sure your photo shows you professionally and recognizably
  • Be sure it’s recent

Use plug-ins to enhance your profile

  • TripIt
  • SlideShare
  • Blog Link
  • Reading List

Engage via Groups

  • Share articles of interest
  • Connect to people in your Groups who you find interesting
  • If you’d like to connect with someone you don’t know, try engaging via Groups

Other LinkedIn tools

  • Posting and encouraging attendance with Events
  • Showcasing your expertise and adding value with LinkedIn Answers
  • Prospecting by looking up and following companies and following individuals

With only a free account, you can leverage LinkedIn to gain clients. This has worked for Designated Editor using Answers and Groups. And we harnessed Events to help promote Newport Interactive Marketers gatherings.

LinkedIn posting tips

Post at least once per week.

One way to stay active on LinkedIn is to post articles you’ve read and commented on to LinkedIn (can also select to share with Twitter) and share with Groups and Individuals. Please note: LinkedIn is not like Twitter, and people are more likely to become over-saturated with your posts if you’re contributing multiple times per day.

Thanks to the Newport County Chamber of Commerce for hosting and don’t miss a Facebook Seminar at the Chamber on Feb. 9, 2012.