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New Media Workshops and Seminar Series Offered

The 1,000+ who have turned out for Newport Interactive Marketers event have proven one thing: There’s a great thirst for new media insights. So often the hourlong NIM presentation has merely sparked greater interest, without a means to develop the fundamentals.

Designated Editor has developed 2 distinct learning offerings to place small business owners, entrepreneurs, and others in the new media driver’s seat.

What makes these new media learning opportunities different?

You’ll be doing the work with significant guidance and the opportunity to ask plenty of questions.
Small groups provide an affordable way to learn, and learn by doing.
You’ll be learning from Social & Content Strategist Suzanne McDonald, who teaches university-level courses in Social Media and Event Planning.

Leverage LinkedIn & Twitter: Hands-on Workshop

Craft an attractive profile for you and/or for your company
Find and connect with key influencers: for employment, sponsorship, or partnerships
Utilize LinkedIn’s key features: Groups, Events, Skills, Answers, Recommendations, Reading List, and more
We’ll also explore Twitter

Limited opportunity, sign up now & for more info

Facebook for Small Brands: Hands-on Workshop

Your Facebook brand page up and running
An attractive Facebook Timeline
Hands-on experience and Facebook know-how
Your questions answered so you’ll know what to do next

Limited opportunity, sign up now & for more info

New Media Small Group Seminar Series

This group will meet weekly for approximately 10 hours total. Bring your laptop to become comfortable & successful using new media:

How to update a WordPress website & blog
Structuring your blog
Developing your editorial calendar
Relevant social media platforms (LinkedIn, Twitter, Facebook, Pinterest, etc) and
Reaching out to bloggers and media

Limited spots available, for more info. Or email Suzanne for a calendar request: Sue(at)DesignatedEditor.com

Launched at the end of March 2012, the Facebook Timeline is a relatively new feature that was imposed on all business pages. As a new addition to the digital marketing realm, using the Timeline is still a learning process for marketers and agencies.

This OMMA Social panel, “What we’ve learned from the brief history of Facebook’s Timeline for brands,” instructs marketers, advertisers, and agencies how to successfully use the Timeline for their brand.

Comprising pros in the marketing field and moderated by Catharine Taylor, a MediaPost columnist, the panel shared best practices: including what to post for best visibility, what graphics to use, and how to measure the results.

The Panelists

Patrick Chen, Manager, Social Product Strategy and Marketing Operations, Clickable
Jill Dodge, Managing Director, Global Marketing, NASDAQ OMX
Julie Fajgenbaum, Group Vice President, Brand Social, American Express OPEN
Fiona Gill, VP, Client Services, Performics
Jeff Ragovin, Co-Founder and Chief Strategy Officer, Buddy Media

Facebook Timeline layout and how a brand can use it

Timeline moved brand focus from advertising strategy to content generation first and foremost
Takes up a lot of time & most Facebook users usually only see your brand in their feed, most won’t visit your timeline.
Efficient for direct marketers: Empowers brand marketers to test + optimize
Brands can control how to portray themselves
Created an opportunity to reward, engage, and discount loyal customers

Content

Content is crucial on Timeline
Know what you’re selling to optimize social: Dove sells beauty not soap; Starwood sells lifestyle not beds
Pick a theme and what’s engaging & share on relevant platforms
Great content is critical and goes beyond just article generation

Strong Content Creates Engagement

Have a long-term staff/adviser to understand audience better and build community
Photos on Facebook create engagement
Timeline is a retention tool; use it to keep customers

Social analytics for marketers

Metrics: Impressions vs. expressions: use qualitative measure to know the true value of participation
Find key influencers in your Market
Use ad testing to inform your content
Use surveys, offers, pay attention to real-time insights to drive content
Advice on %benchmarks, how to boost engagement, and weigh metrics on Facebook

American Express best practices

American Express creates “content” by asking a question and getting people to talk to one another
Amex does all community management in-house OPEN has 2 people on Facebook and Twitter. They’re trained by PR & legal

The creation of the Facebook Timeline has made it very important for marketers, advertisers, and agencies to focus on strong, engaging content generation for their brands. Content is the best way to keep customers loyal, engaged, and spreading the word for your brand.

Thanks for participating @JackWagner54, @LouiseRobertson, @rpmkel @MovableContent, @justincina, @ellenoppenheim,‏ @seventalentv, @ansleyjo @socmedsoc, ‏@CandaceMarks, @tomgerace

Want to learn more on how to create a killer Facebook Timeline? Designated Editor will teach you how!

Designated Editor Offering Small Group Workshops and Seminars in Newport