Email LinkedIn Twitter

Newport Interactive Marketers launches May 20, 2010

I’m excited for this week’s first Newport Interactive Marketers event here in Newport RI. As many readers & visitors here at Blog.DesignatedEditor.com know, I attend numerous events. And now, along with Ed and Whitney, we’re gathering marketing and creative types to talk about web 2.0 and beyond and to have some snacks and drinks … plus look forward to living in a great place at a great time.

If you’re in the area, please join us:
newportinteractivemarketers.eventbrite.com

Apologies for the shortened posts, I was offshore in Belize developing content for a client’s iPhone boating app. Promise to pick up the slack next week!

PRSA’s “Getting Started With Social Media” with Steve Quigley, Boston University PR professor


Getting Started With Social Media

A PRSA/SENE

Professional Development Event

http://www.prsasene.org/Events/Social_Media_Event_5-21-09.htm

5/21/09

Steve Quigley, Boston University PR professor

Steve’s talk was largely geared to his audience, PR practitioners, who are grappling with social media and how to utilize these tools. There’s always something to learn, so I’ve noted a few resources that were mentioned. What I found most interesting is how traditional media instructors are adjusting to this wide new world. The answer, it seems: as best they can. A very engaging speaker who’s figuring how to mesh the old and new.

Real benefit is gathering input real-time

“Manifesto for the 21st Century Public Relations Department”

Book: “The Clue Train,” understand how the old guard thinks

Book: “New Rules of Marketing and PR” by David Meerman Scott

Council of PR firms prfirms.org white paper: “Evolving Role of PR in the Age of Social Media”

Seth Godin: Flipping the funnel

  • how to turn strangers into friends
  • friends into customers
  • and then customers into salespeople

Hopes

  • We’ll get paid to be listening
  • Rediscover our voices, our real selves
  • Guide organizations and ourselves toward greater authenticity & empathy

Commoncraft.com = simple videos to explain complicated things: RSS, blogs 3 minutes

Technorati does annual state of the blogosphere

AdAge Power 150, top comm. Blogs

New Age clipping: Randian6, BuzzMetrics