Got Clicks. Need Conversion?  Optimizing the Full Click – from the Banner Ad, to Landing Page to Conversion
Sponsored by Omniture at OMMA Global 2009

For every $80 spent, we’re only spending $1 to ensure it converts

• 94% of visitors will NOT convert
• any improvement can have a big impact
• most websites are like a monologue. Why not use the info we can gather to make the experience more relevant?

Segmenting traffic and frequent visitors

• Search vs direct
• Organic vs paid

Need to act on that intel

Targeting content for individual users, targeting via the web with display ads even

1. test on an audience
2. ID segments
3. Deliver targeted content to segments

Themes

1. value = low price
2. most popular
3. hottest and up-coming

More notes from OMMA Global New York 2009

The New Socialism: Content Owners’ Undoing? Panel at OMMA Global

How the New Socialism Is Destroying the Old Capitalism with Terence Kawaja, GCA Savvian Advisors at OMMA Global

How Dunkin Does Social … mmm donuts at OMMA Global

Transforming Social Media Connections Into Qualified Leads at OMMA Global