Warning: Cannot modify header information - headers already sent by (output started at /home2/su3m73/public_html/designatededitor.com/wp-content/plugins/antisp/antisp.php:1) in /home2/su3m73/public_html/designatededitor.com/wp-content/plugins/wp-super-cache/wp-cache-phase2.php on line 1164
OMMA Global | Designated Editor Email LinkedIn Twitter

Flip ‘n Save: What Is Keeping Brands from Mobile Couponing? at OMMA Global

Flip ‘n Save: What Is Keeping Brands from Mobile Couponing? at OMMA Global

Moderator: Michael Foschietti, Managing Director, Mobisix

Panelists
Dennis Cook, Director, Mobile Marketing, Citadel Media
Cynthia Methvin, Digital Media Analyst, Scarborough Research
August Trometer, Co-founder, Yowza!!
Phuc Truong, Managing Director, U.S. Mobile Marketing, Mobext

Cynthia Methvin: 70% of coupon clips still come from the paper, but most people forget them, never use them

Marketers: People looking for a good deal, what better to brand than when ppl are looking for help, get brand ID when ppl are pinching pennies

Media Post research:
1 in 10 interested in getting coupon on phone
3 in 10 very interested in getting coupon on phone

start mobile club, get ppl to opt in, no more than 1x/wk on a particulr topic
be sure members can self-select

12% redemption rate

if consumers are ready, why aren’t retailers?

Phuc: have to be easy for customer to use and not prolong checkout time

6-12 month sales cycles for large-scale retailers: needs to be a top-down decision

restaurants especially: coupon fraud #1 concern


More notes from OMMA Global New York 2009, and more to come.

Stay on top of it all with the convenience of RSS feed, see “Syndicate” link in the lefthand tool bar …

The State of the Agency Business — An Analyst’s View With Jordan Rohan at OMMA Global

GotClicks, Need Conversion? Optimizing the Full Click – from the BannerAd, to Landing Page to Conversion with Omniture at OMMA Global


The New Socialism: Content Owners’ Undoing? Panel at OMMA Global

How the New Socialism Is Destroying the Old Capitalism with Terence Kawaja, GCA Savvian Advisors at OMMA Global

How Dunkin Does Social … mmm donuts at OMMA Global

Transforming Social Media Connections Into Qualified Leads at OMMA Global

The State of the Agency Business — An Analyst’s View With Jordan Rohan at OMMA Global

The State of the Agency Business — An Analyst’s View With Jordan Rohan, Founder and Managing Partner of Clearmeadow Partners at OMMA Global

How many developers are delving into the creative?

Agencies

  • Incentives exist to bill for everything
  • Very little skin in the game, no motivation to be efficient or scale already completed work
  • Media choices become much more complex


People spending 151 hours a month watching TV, could only mean everyone is multi-tasking: phone, listening to music, online, etc.

Have to try to bombard ppl, attentiveness has been ½ or 1/3

Fragmentation redefined

Move away from becoming brand stewards and become an intermediary across multiple platforms


More notes from OMMA Global New York 2009

Got Clicks, Need Conversion? Optimizing the Full Click – from the Banner Ad, to Landing Page to Conversion with Omniture at OMMA Global

The New Socialism: Content Owners’ Undoing? Panel at OMMA Global

How the New Socialism Is Destroying the Old Capitalism with Terence Kawaja, GCA Savvian Advisors at OMMA Global

How Dunkin Does Social … mmm donuts at OMMA Global

Transforming Social Media Connections Into Qualified Leads at OMMA Global