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What Should Communications / Marketing Students Know? KoMarketing Advises

KoMarketing Managing Partner and Director of SEO & Social Media Strategies, Derek Edmond, spoke with Suzanne McDonald about developing a new media certificate program at URI. Edmond discussed KoMarketing, what they look for when hiring employees, and what the certificate should include. Most local businesses have a group of “regulars”, especially when it comes to businesses like Beauty Shops. The nature of this industry is ideal. Hair continues to grow, people continue to need haircuts and it can be a very profitable enterprise. Hair expert salon marketing it will be hard to grow your local beauty shop and build your clientele. Local online marketing for hair salons builds a powerful presence in search engines and is one of the most cost effective marketing plans you can put into action and see the fastest results. If you are just starting to set up a shop you will need to do something to attract clients to your establishment. Most beauty salons with large client bases have been in business for a long time building up reputation through either a chain or by publicity of use from elitists, such as movies stars or famous musicians. In order to compete with these businesses, you have to be easily found on page 1 when people search for a salon in their area in Google. The first step in working with your company is to find out if your website is mobile friendly or responsive in order to obtain good visibility to patients looking for your services. In 2017, clinics with non-responsive websites are losing potential new clients and leaving to visit other clinic websites. Not having your esthetican website optimized for people to get in touch will make you lose a well-qualified local lead that is looking for your services. If needed we will design a website that has unique authoritative content about your specific procedures and industry.

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KoMarketing and Derek Edmond

KoMarketing is a Boston-based company that helps clients improve their online marketing techniques in the B2B (business to business) space. The agency focuses on search engine marketing and social marketing, basing campaigns on quality content.

KoMarketing as of now has 14 full-time professionals and about half a dozen part-time or contracted positions, according to Edmond, who said as the company’s client base grows, so will its need for new employees.

According to Edmond, it could be arguably called “content marketing because we create content that is designed to either get our clients visibility in search engines, or allow us to engage in social media, one or the other. Or drive leads through both of those channels.”

Edmond has been working in social media marketing for 12 years, and has his MBA from Suffolk University, and a B.S. in Financial Economics from Buffalo State College in New York.

Suggestions for students seeking communications or marketing jobs

Edmond had some suggestions for learning strategies that might help engage students and help make the lessons last beyond learning platforms that will die out long before these students’ careers are over. He recommended using case studies, so students learn the techniques of how to deal with a problem more generally rather than only the tools on a specific platform.

He also recommended consulting experts in particular fields, such as one for SEO and one for third-party publishing, to help the students learn from professionals in the field, make networking connections, and learn a broad scope of techniques.

Edmond suggested students should also focuses on:

  • Branding
  • Reputation management
  • Broad communication strategies
  • Crisis management
  • Measurement

What does KoMarketing look for in potential employees?

“We bring in a lot of people who are going to be both creative and analytical, which sometimes is difficult to combine,” said Edmond. He said the company also looks for creativity, examples of work that they’ve done successfully, and applicants who are able to distinguish themselves from the hundreds of other applications they receive.

Additionally, creativity, hard work, and attention-to-detail are traits that the company looks for in its employees. “You really have to enjoy what you’re doing,” he added, because the job is more demanding on time than other jobs may be, since it requires you to keep up with the constantly changing social media platforms. “So another obvious thing is the desire to always want to learn,” he said.

Edmond added that it might be a good idea to do some pro-bono work for local organizations or friends to build an impressive resume and portfolio and stand out.

Looking to learn more from Derek Edmond? Both Derek and Suzanne are board members of Search Engine Marketing New England networking group, which meets regularly throughout New England.

 

Should Technology Skills Be Taught in Schools?

Binary split among even tech-savvy Rhode Islanders about how much technology should be in schools

Initial results of Digital City Rhode Island’s Education and Technology poll were released at the Rhode Island Department of Education’s Innovation Powered by Technology Conference on Saturday, Oct. 25.

The conference session, titled “RI’s Digital Education Aptitude: Understanding Rhode Islanders’ Concept of 21st Century Education Poll Results & Panel Discussion,” was highly interactive with principals, school committee members, charter school IT department heads, policy and RIDE administrative leaders participating in an interactive session, sharing ideas and reflections on insights from panelists: Rhode Island Chief Digital Officer Thom Guertin, Broadband Rhode Island Program Director Stuart Freiman, and Dr. Renee Hobbes Founding Director of Harrington School of Communication and Media.

Designated Editor’s own Suzanne McDonald moderated the panel and engaged attendees.  The results of the poll and responses of education professionals were surprising.

The 12 question poll touched on such topics as social media, access to new media,  and in-school filtering programs. Here are the results.

1. Students at all ages should have access, both in- and out-of-school, to digital / new media like websites, e-books, mobile, apps, games, and social media.

The majority of those surveyed agreed or strongly agreed that students of all ages should have access to digital/new media. But, many felt that younger children may not need as much access to social media and game sites. One attendee stated, “I don’t think young kids need the access. They’ll be inundated soon enough. Let them be carefree through elementary school. Computer access yes but social media not until high school.”

2. Using, analyzing, and creating digital media will not only give students skills needed for their future but will help them identify misinformation. 

Notable comments included: “It’s important to not conflate ‘digital literacy’ with ‘information literacy.’ Exposure and creation of digital media does not teach information literacy, any more than using, analyzing, and creating campaign flyers helps with skill-building or ability to identify misinformation. It’s the information literacy skill of knowing to verify that does this.”

“Technology is the factory or our time. Train them for what is useful and maybe we can actually stay a world power in the future generations.”

3. Educators need more opportunities to develop their own knowledge and skills to support students’ creating and problem-solving via digital media.

This was a hot topic during Saturday’s presentation. Many voiced their opinions.  Here are two sides of the argument:

  • “Teachers need to be ahead of the curve and use the time NOW to learn cloud based technology in preparation for the 1:1 school environment.”
  • “I don’t think that most educators are afforded paid time to develop new skills given the amount of testing, changing standards, changing processes, etc. Technology mentoring will be required for both educators and children and cannot be simply added as another accessory duty to an educators workload. Additional personnel will be required.”

4. In-school filtering policies should NOT block online resources like Google.

Of those surveyed, 75% felt that Google should NOT be blocked in schools. One poll-taker argued that, “There are settings on Google that are sufficient and do not require advanced filters.”

Another felt it was limiting students access to important materials and said ,” Just as in-school library catalogs shouldn’t filter out library materials [Google should not be blocked].”

One poll-taker suggested a possible solution, “Educators should have the ability to unblock websites, because no filtering software is perfect.”

5. Public libraries should regularly offer digital skills-building programs, such as how to use LinkedIn, to all citizens.

Over half of poll takers felt that the library was the perfect place for such skills-building programs. Many felt that such programs would be a great way for libraries to stay relevant.  An anonymous poll-taker commented: “Adult learners need a source of information, education, and skills. Public libraries are logical community gathering places for bridging the digital divide.”  

6. K -12 school policies on using cellphones and social media for learning are needed.

The majority of those polled agreed that school policies for cell phone use and social media for learning are necessary. However, there were also those who strongly opposed this idea, viewing social media and cell phones as unnecessary distraction. “K-12 should NOT be utilizing cell phones. While theoretically a positive, this will be far more of a distraction. There are enough issues with cell phones and social media in the schools now.”

7. Student project work and problem-solving should utilize a combination of language, images, sound, and digital media.

More than half of those polled agreed but this question also brought up an important point. “Not every family can be in position to do so. Not every family has access to internet/devices or a library,” said one poll-taker.

8. Digital media education should be incorporated into the statewide Common Core standards and assessments.

As the below picture shows, the majority of those surveyed agreed that digital media education should be incorporated into Rhode Island’s Common Core standards and assessments. However, there were those who felt common core should remain based on core studies. Digital media information can be found right here to educate yourself and your kid on technology.

“No, kids will learn this anyway, one way or another. Get Common Core to support reading, writing, reasoning, math,” said an anonymous poll taker.

Screen Shot 2014-10-29 at 5.19.23 PM 

9. K-12 students should learn coding and software-development skills.

Of those surveyed, 60% agreed that students K-12 should learn coding and software development. Many noted that it should be offered strictly as a high school elective.

10. Students should be able to take for-credit online courses to supplement their education.

The larger portion of those polled felt that online courses should be offered. There were, however, those that vehemently disagreed. Reasons for this included:

  • Online classes are no substitute for a classroom experience.
  • In-school classes are essential for socialization and growth.
  • Teacher student interaction is vital in early education.

11. A blend of face-to-face instruction and online learning offers many advantages to students in grades K- 12.

The general agreement was that a blend of these two media would be best for students. One  poll-taker pointed out that online learning could help students with different learning styles.

“It especially offers help to students with alternative learning styles. There’s lots of research on flipped classrooms — and online materials can be a robust way to build a flipped classroom. Watching a lecture, with the ability to, say, pause the lecture to take notes, is going to be much more effective for slow note-takers than a face-to-face lecture, for example,” said one poll taker.

Do you agree with these results? Share your opinion at  bit.ly/RI2014digitaledpoll

 

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