- Video hugely effective in book marketing. Book trailer can showcase author’s charisma and gain media attention
- Video can be very effective to build a rapport with readers
- Video is good for PR purposes, but keep your videos fewer than 3 minutes long
- Pinterest is an opportunity to engage with important audiences
- Evaluate the pin-ability of website images
- Google+ is all about personal branding and boosting search results
- Be sure add articles to your Google+ profile
Million dollar question: What is a book going to look like in 3 to 5 years?
- Books of the future will be like a magazine subscription, gets updated on your device
- What is the bookstore of the future? A coffee shop with an espresso-book machine
- Curation of PR lists is much more crucial for books today. Don’t just be a part of the noise, differentiate
- Give readers a reason to use their smartphones when marketing books, photosharing, take action
It’s the author’s job to extend the conversation past the book
- Marketing is the ability to produce interesting content that gives an audience something to talk about
- Find ways to be heard, provide meaning, authors are expected to participate fully
- Provide value to an audience and keep building that, need to have a league of fans to help boost your book
- Best book campaigns requires full and early cooperation between authors and publishers
- Extend the book with quotes, action items, help make it memorable, and include interesting typography
Thanks for the insight, @RustyShelton, @laurakelso, @barbarahenricks, @shelbysledge, @ambermcginty, @KeithArsenault !