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New media tips to land your first customer presented by Suzanne McDonald

How to use new media to land your first customer, a Designated Editor presentation at Boston ENET: The IEEE Entrepreneurs’ Network

Landing your  first few customers, as Boston ENET: The IEEE Entrepreneurs’ Network, accurately articulates “is often one of the biggest hurdles startups face.”

Check out the slides for insights on how to “leverage digital media and traditional marketing techniques to land those first customers–without breaking the bank. Suzanne will explore customer acquisition with an emphasis on using the marketing tools of the 21st century.”

Boston ENET events gather many previously successful entrepreneurs who are venturing on new projects, as well as some freshly minted entrepreneurs. A highly engaged crowd with fantastic questions, and a fantastic venue at SwissNex Boston, along with gracious hosts: the SwissNex Boston team and Christina Inge of Boston ENET. Don’t miss future ENET events.

Christina Inge

Christina Inge

Tweet highlight from Christina Inge of Boston ENET

“The hard part when you’re beginning is you’re in an echo chamber-talking, but not yet hearing from customer #enet

Let’s continue the conversation

  • What did I miss?
  • How did you get your first customer?

Social Media resources from Designated Editor

Prior presentations, Powerpoint slides & posts by Suzanne McDonald of Designated Editor

Leveraging LinkedIn: Free Tips to Prospect and Engage

Facebook for Business 101: Branding to Engagement to Ads to ROI

E-Marketing for Artists Panel

Designated Editor’s SEO Meetup presentation key take-aways on Google’s Panda update

 

Rather than reiterate my presentation at the Boston SEO Meetup, I asked my friend Nancy Wolff Leary to offer her take-aways from my talk “Panda-monium: How to Panda-proof your content now & for future algo-evolution.”

By Nancy Wolff Leary

I attended Suzanne’s recent presentation “Panda-monium: How to Panda-proof your content now & for future algo-evolution” at the Boston SEO & Internet Marketing Group. I am a passionate advocate for online usability, so Suzanne’s recommendations to focus content on the user were music to my ears.

As a small business owner, I can’t afford to gamble on risky techniques, even if such methods might occasionally reap big rewards in terms of my online visibility.  As algorithm changes, such as Google’s recent Panda update show, those risky approaches can land you in the bottom of search engine listings.

I advocate use of disciplined content-building techniques that will continue to work even when Google decides to flex their search algorithm muscle.  Creating a process to provide an ongoing source of interesting, original, user-focused content for your blog, website, and social media profiles will keep users engaged and your traffic growing.

Suzanne discussed use of quality content tools

Building quality content means creating fresh, relevant, and useful information for your users.  It can be a challenge to keep the creative juices flowing.

By establishing Google Alerts for relevant terms – including your competitors’ products – you create an idea stream to employ in your social media comments and blog posts.

Another way to engage users and create a dialogue is to ask questions of your users, perhaps using the new Facebook polling feature.

If you aren’t sure what questions to ask, try using LinkedIn Answers – yet another of Suzanne’s suggestions. See what questions are being asked on LinkedIn, answer them, and then build blog content around topics of interest to your target audience.

Quality content tactics

Another area of Suzanne’s recent presentation that really resonated with me was the use of quality content tactics. By creating an editorial or content calendar, you can extend the life of a story, both repurposing content effectively and leveraging it in social media to broaden the online reach of the story.

Just as a traditional newspaper continues reporting on a story for days, providing new tidbits of content, you can use techniques to extend the life of your social media or blog post:

Tease the story, tell the story, ask for (and respond to) opinions and tell about the outcome of an event or story.

Engaging keyword use

Use of relevant terms, or keywords, can help boost your search engine results, but you need to maintain a user-centric focus. As Suzanne mentioned in her presentation, it’s important to not keyword-stuff your content.

Here’s a technique to balance the need to maintain a user focus with the use of relevant terms for the search engines:

Try using your website analytics to see which terms customers are using to find your site, so you can create content that is both keyword-relevant and customer-focused.

By using quality content tools and tactics, you won’t have to worry about aggressive pandas who want to chase your company off the search results pages.

Follow Nancy Wolff Leary on Twitter

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