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Build your blog, brick by brick | Blog World Expo

Did you know that 33% of Americans follow brands on Facebook and Twitter?

Blog World Expo 2012That number has doubled in the past 2 years. It’s clear that a company’s online presence is more important than ever. Brands that transcend social media platforms like Facebook and Twitter see a strong following on blogs. This happens because blogs offer more thoughtful and carefully curated content. Building a successful blog isn’t an easy task, and followers will only join if there’s a benefit for them. There are, however, ways for bloggers to improve their sites. The key is is look from inside out. At the Blog World & New Media Expo, a talked called “Building an Authority Brand” touched upon the must-do’s for serious bloggers.  We’ve recapped some of the hot topics at this exclusive event:

It pays to understand the blogger culture

  • Bloggers feel they aren’t treated as professionally as media. Be aware of this, and be respectful.
  • Not all women bloggers are mommy bloggers. It’s almost a derogatory term these days.
  • Don’t think campaign. Focus on relationships when reaching out to fellow bloggers. Having mutual respect for bloggers will enhance your community. So, give a little, and you will benefit in return.
  • Bloggers deserve respect, especially when pitching. There’s no lack of ideas about what to write so keep that in mind when pitching.

Interactivity is key

  • When you find a great blog, comment on the posts you like. Comments are “blogger crack.” If they comment back on one of your posts, thank them, and keep the commenting going.
  • When you get a “no” to the right idea, it’s a no to your approach. You don’t yet get what they need. Switch up the approach to enhance activity on your page.
  • Keep a spreadsheet of bloggers with details about their blogs and any follow-up activity. Note things like: Where did they come from? Why are they on your list? This might help you reach out to and understand prospective followers.

There are plenty of budding blogs and blogger tools to learn from

Thanks for the insight, @CENTURY21, @tamadear, and @rzazueta!

About Suzanne McDonald

Former Boston Globe journalist, New Media Education Expert, founder of Designated Editor: Teaching individuals, educators & companies how to create influential interactions & eliminate social media insanity.

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