The Social Media Bible: Tactics, Tools and Strategies for Business Success, Second Edition – by Lon Safko
The Social Media Bible is a 700-page “encyclopedia”-esque book is best used as a resource where you can pick and choose the sections you would like to read.
Pros
- Strong case studies
- Introduces unique digital platforms: Bebo - A great site for the creative type
- Comprehensive
- Reference-manual format make it easy to browse & skip through sections
Cons
- Target audiences could be better defined for different digital platforms
- Usability is difficult & descriptions could be better
- Introduction section in most chapters is excessive
- Expert interviews do not always relate to their respective chapters
The Social Media Bible, second edition, By Lon Safko
Publication date: October 28, 2010
Hi there,Insightful post, although i’m more curouis in what will take place out of the google vs facebook social network war. I have not read much news on it recently, which perhaps implies that it is not really that far off, but i’ve a idea its really going to result in a few huge improvements to social networks. For me, i’d personally prefer facebook came out of the battle still in the lead because google’s already large enough, and they already hold too much data on most people. I don’t believe both will be able to exist though, either google’s social network will control or completely crash. What does everybody else feel?
Thanks so much for taking the time comment. True, Google is still dominating, especially when intent is to find and/or purchase. Facebook dominates in viral awareness. It’s a good question: Why will come out on top. Thoughts?