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Mad Men: More lessons to mine for Social Media

Don Draper Mad Men

Don Draper Mad Men


Mad Men illustrates our evolution, but have we?

The Mad Men countdown clock is ticking down (too bad there’s no widget to post here), and I’m thrilled. Sadly, no time to use Betty’s party planner, but cheers to AMC for another season of lessons that can be applied to Social Media.

While the social media integration was widely commented on at South by Southwest Interactive 2012 (highlight posts forthcoming BTW), there’s so much more to contemplate.

Mad Men was also mentioned on a panel at the SES (Search Engine Strategies) New York conference yesterday. The panel discussed integrated marketing and mentioned the pitch Don Draper gives to Kodak when the slide “wheel” is introduced.

My Tweet about kicking off the Social Media Strategies course I teach with the Mad Men Carousel clip became a top tweet. Sorry there’s no embed, but click to watch:

Very evocative, no? This is how I want my students to think of the class: interesting, ever-evolving, which reflects where we are in this industry today.

The Sterling Cooper pitch provides a perfect frame for today’s students — and professionals: It illustrates how technology changes, but the desire for human connection pervades.

Meanwhile,  my 2012 conference circuit is echoing: We’ll soon be dropping all the prefixes: e-marketing, online marketing, search marketing new media. It’ll just be straight-up marketing. I read a recent OMMA post that Social Media staffs are being fully integrated into the marketing departments. This make sense, no? You wouldn’t have an email department all by itself and only thinking about getting into inboxes (then what?)?

In essence, we’re all here to align what the company has to offer with customer expectations.

I can’t help but wonder what’s really going through the minds of the Millennials who’ve signed up for Social Media Strategies when I show them a pitch for a product that took consumers by storm decades before they were born. It’s an ideal starter to a class the focuses on engagement and interaction, and we start practicing these fundamentals on Day 1.

I’m eager to see how Mad Men keeps the conversation going, both in my class and in my mind.

What other lessons have you learned as Mad Men shows us a reflection of ourselves in another time?

About Suzanne McDonald

Former journalists, Designated Editor engages with your audiences, wherever they may be.

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