Cool Twitter Conference Boston
If you’ve read Chris Brogan book “Trust Agents,” you know we’re supposed to be watching the up-and-comers, not the Chris Brogans. Check out Constantine Markides, founder & host “Fourth Fiction, The First Blog‐based Literary Reality Show” to reinvent literature for the interactive, real-time reader.
Recommends: “Bright Lights Big Internet” Bill Wasik
12 contestants: all writing under pseudonyms. Everything text-based. Readers every 10 days vote one off, finalist has a novella at the end. Twitter @FourthFiction: writers and followers fighting back and forth that makes reality genre fun
Generating a lot of interest: write caption to cartoon
Twitter just ripped the doors off interactivity
Whole point is to make it interactive: people are vested in following and participating
Have to take advantage of the viral effect in whatever you’re doing
Now weaned off Twitter, but w/o it, could never have the following have now. Currently publicizing when there are new posts
Twitter is a means to create buzz, tricky if you’re a biz and selling products, can only look at own biz and dynamics to see how to do it.
Once you’re viral, how do you sustain it: Have to offer means for people to become vested
No ROI at this point, but you have to invest for potential returns